Brown Paper Branding

I have always been a fan of brown paper. Brown paper wrapping, cards, packaging, you name it, if it incorporates brown paper, I am instantly drawn to it. There’s just something about the raw and recycled texture and the natural, untreated and grainy aeshetic. Anyone else with me?! Anyway, put brown paper and branding together and all I can say is, be still my beating heart. Here I have collected some of my most favourite brown paper branding designs to share with you.

1. Dead set one of my favourite branding designs yet. I can’t go past good typography. What I like about these designs is that the brown paper isn’t the focus of the designs but rather just compliments the strong typographical elements of the brand. I absolutely love the use of black only - paired with the brown paper, the graphical elements speak for themself - no colour needed.

2. I instantly loved these designs by Oh Babushka, especially the incorporation of the illustrative details. It is simple yet intricate at the same time and creates the perfect balance and contrast of elements.

3. Buy me flowers in brown paper any day and it instantly makes my day. Nothing says natural botanics better than brown paper - in my opinion. There is one florist I always go back to not only because she has the freshest and most beautiful flowers but because she wraps the flowers so beautifully in brown paper and green tissue that I almost always just want to keep the flowers to myself. Anyway, back to branding. I particularly like the combination of the green tones in these designs. It compliments the identity and mirrors the product at hand.

4. I was instantly drawn to Moon Mud because of the geometric elements within the design. The introduction of the yellow tones compliments the black and white well and ties all the separate elements in together effectively.

5. Last but not least, love the photographic element that has been incorporated in the Bespoke Trading Co branding. For one, I love the blueish purpleish hues and tones but it also compliments the illustrative aesthetic of the brand.

Monday Moods // Winter

I've been in denial lately. The weather here in Sydney has started to cool down significantly over the past week or two and as a person who wishes to live in Summer all year round, I've had to come to terms with the fact that our Sydney Summer is slowly but quickly fading away. I hate the cold and my ideal day would always consist of the beach in one way or another. However, with the end of daylight savings I now find myself pining over warm Summer evening strolls and ice cold lemonades. Today I have decided to put an end to it. I've decided to embrace this change in weather by curling up in my flannel pyjamas (which is one of the things I actually enjoy about Winter) with a blanket and tea and think about the things I enjoy that come with Winter. Maybe I've been a little dramatic, seeing as it is still only Autumn and Winter is a month away but putting this moodboard together has got me thinking baking, big scarves and rainy evenings in with a good movie. Leather boots, cashmere sweaters and hearty food. I think forests, rustic and shades of green and grey. And now let's not forget about hot chocolates and woollen socks!

blackberries & picnic / shed & coffee / scarf